Re: Marketing Ada

[tne@world.std.com (Thomas N Erickson)]

breland@mcc.com (Mark A. Breland) writes:


>Well, that part of me that wears the little green accountant's visor hat
>was utterly dumbfounded.  But even worse, I strongly suspect that the
>Company mentioned above is not alone.  Rather, I venture to say that ALL
>the major Ada compiler vendors have adopted the same philosophy.  In essence,
>they feel they have a captive customer base with which they are quite content
>to continue conducting business with.  They consider themselves busy enough
>meeting the concerns and desires of _that_ customer base without introducing
>the complexity of a more eclectic user mix.  To their credit, they are
>successful in their innovations as requested by existing customers, they just
>don't care to raise their horizons any further.


Don't count Alsys in the above.  We are positive about the future of Ada
outside of defense and are doing things about it.  The efforts are
extremely targetted at this time, but next year (94) should see a much
broader emphasis.  

Tom Erickson
Group Vice-President, Marketing
Alsys

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Tom Erickson					Alsys
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