From mboxrd@z Thu Jan 1 00:00:00 1970 X-Spam-Checker-Version: SpamAssassin 3.4.4 (2020-01-24) on polar.synack.me X-Spam-Level: X-Spam-Status: No, score=-0.3 required=5.0 tests=BAYES_00, REPLYTO_WITHOUT_TO_CC autolearn=no autolearn_force=no version=3.4.4 X-Google-Language: ENGLISH,ASCII-7-bit X-Google-Thread: 103376,8623fab5750cd6aa X-Google-Attributes: gid103376,public Path: controlnews3.google.com!news1.google.com!newshub.sdsu.edu!elnk-nf2-pas!elnk-pas-nf1!newsfeed.earthlink.net!stamper.news.pas.earthlink.net!newsread2.news.pas.earthlink.net.POSTED!01cc3b7c!not-for-mail Reply-To: "Richard Riehle" From: "Richard Riehle" Newsgroups: comp.lang.ada References: <40b9c99e$0$268$edfadb0f@dread16.news.tele.dk> Subject: Re: Improving Ada's image - Was: 7E7 Flight Controls Electronics X-Priority: 3 X-MSMail-Priority: Normal X-Newsreader: Microsoft Outlook Express 6.00.2800.1409 X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2800.1409 Message-ID: Date: Sun, 30 May 2004 18:47:49 GMT NNTP-Posting-Host: 66.81.222.234 X-Complaints-To: abuse@earthlink.net X-Trace: newsread2.news.pas.earthlink.net 1085942869 66.81.222.234 (Sun, 30 May 2004 11:47:49 PDT) NNTP-Posting-Date: Sun, 30 May 2004 11:47:49 PDT Organization: EarthLink Inc. -- http://www.EarthLink.net Xref: controlnews3.google.com comp.lang.ada:937 Date: 2004-05-30T18:47:49+00:00 List-Id: "Per Dalgas Jakobsen" wrote in message news:40b9c99e$0$268$edfadb0f@dread16.news.tele.dk... > Instead of advertising for Ada in software magazines, web-sites, etc. I > believe that Ada needs to get an "image-lift" at executive level. Imagine if > we could get to the point when project managers are suggesting C/C++ and the > executive asks: "Why not use Ada?" :-p Sadly, there is no money available in the Ada community for advertising or public relations. The money we did have was squandered on silly posters and ineffective advertising about the time Ada 95 appeared. The people charged with making the advertising decisions were inexperienced in the ways of advertising and the ads had no appreciable effect. Advertising is not a bad approach, but it needs to be done by people who understand the product, the audience, and the mission. It also needs to be done by people who understand how to make an impact with advertising. Just as there are lots of ineffective software managers, there is no shortage of stupid advertising executives. To paraphrase Einstein, the two things without boundary are space and human stupidity. Actually Per, your idea sparks an image that might be an interesting Ad if there were money for it. A group of people sitting in a conference room, a whiteboard with the words Java, C++, C#, and Eiffel written on it, and someone in the meeting asking, "Why not just use Ada?" Such an ad, place in the right journals would spark the debate once again, if it were widely enough published. But then, we have wasted all our money and resources on useless stuff so there is none left to produce such an ad. Richard Riehle