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From: Warren <ve3wwg@gmail.com>
Newsgroups: comp.lang.ada
Subject: Re: Advice on selling Ada to a C shop
Date: Mon, 21 Jun 2010 13:43:49 +0000 (UTC)
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 expounded in news:101bf8f3-b823-45ee-9afd-40cbafb4b7a9
@t26g2000prt.googlegroups.com:

> I may have the opportunity to pitch Ada for use in some new projects
> (industrial equipment) at work.  

Your situation may be better (industrial equipment) than the 
one in which I made an attempt. But I think you will face two
major challenges:

1. Price tag on Ada development suite (depending upon 
   "equipment" choices)  - a management sell.  In my
   case, the idea was considered too "weird" to be 
   taken seriously (in a financial institution).
2. Selling it to the development staff (which you mentioned)

To pitch it to management, I think one possibility is to 
demonstrate it in something inexpensive. I understand
that GNAT 2010 will support the AVR suite. So that has
almost zero cost if you do a "proof of concept" project.

As part of that, perhaps you can organize a pair of
"challenge" teams. Have the project well defined and
involving concurrency. Measure the progress and success
of each team.

Selling to the development staff may be a tough sell,
outside of the US.  If there is a virtually zero job
market for Ada, then I've seen developers snub it
for that reason alone.  If you have that problem, then
a favourable management decision might be where your
focus should be. ;-)

> In the end, it seems, it all comes down to money.  Money saved in
> greater productivity and less debugging, money saved in lower
> liability and maintenance, money gained from satisfied customers who
> get a robust product, and maybe even money saved in having programmers
> who have a more powerful and safer tool at their disposal.

Maybe. I sense that some defence contractors enjoy the
followup servicing of bugs, if they can charge for it. ;-)

Warren