From mboxrd@z Thu Jan 1 00:00:00 1970 X-Spam-Checker-Version: SpamAssassin 3.4.5-pre1 (2020-06-20) on ip-172-31-74-118.ec2.internal X-Spam-Level: X-Spam-Status: No, score=0.0 required=3.0 tests=BAYES_20,LOTS_OF_MONEY autolearn=ham autolearn_force=no version=3.4.5-pre1 Date: 8 Sep 93 15:28:56 GMT From: world!srctran@uunet.uu.net (Gregory Aharonian) Subject: Re: A very successful Ada marketing disaster Message-ID: List-Id: >I find it hard to believe that a commercial organization isn't >willing to invest in an opportunity that could improve their >customer base. (Especially when someone is willing to volunteer >their own time. Microsoft is willing to spend money sponsoring >football games to make OS/2 a household name, and _some_ Ada >vendors aren't willing to support a proponent at a conference. The problem is that most of the "commercial" organizations receiving the Ada policies, reuse and research contracts are not "commercial" organizations, but extensions of socialist bureacracies, all of whom have little interest in the marketing, publicity and evangelizing aspects of Ada outside the Mandated world. I mean, 40 companies at Tri-Ada, and at best one or two at non-Mandated shows. And the smaller, entrepreneurial companies who are interested, like those who participated at the NASA conference and hopefully will participate at the October show in Boston, don't have access to enough money to fund a campaign to overcome ten years of the suffocation of Ada. None of us can afford the expensive multi-million dollar campaign to publicize and market Ada into the corporate computing world. Given that ARPA is spending $100 million to help support the commercial CAD industry to reinforce that infrastructure to meet DoD needs, while no one is willing to spend a similar amount on reinforcing Ada is strong evidence that the DoD in general could care less about Ada and is looking for a face saving way to get rid of the Mandate. -- ************************************************************************** Greg Aharonian srctran@world.std.com Source Translation & Optimization 617-489-3727 P.O. Box 404, Belmont, MA 02178