From mboxrd@z Thu Jan 1 00:00:00 1970 X-Spam-Checker-Version: SpamAssassin 3.4.5-pre1 (2020-06-20) on ip-172-31-74-118.ec2.internal X-Spam-Level: X-Spam-Status: No, score=-0.5 required=3.0 tests=BAYES_05 autolearn=ham autolearn_force=no version=3.4.5-pre1 Date: 30 Aug 93 16:44:22 GMT From: world!srctran@uunet.uu.net (Gregory Aharonian) Subject: Mixed Ada PR results at upcoming Embedded Systems Conferene Message-ID: List-Id: On October 5-8, 1993, at the Santa Clara Convention Center, there will be held the Fifth Annual Embedded Systems Conference. It is a popular conference for the embedded world. And while there is some Ada representation there, once again it is not very impressive or very consistent. There will be about 80 papers or lectures given: 20 will be included much on C/C++ (those readily identifiable from the brochure, probably more use C/C++), while 3 are on Ada, and 1 on comparing Ada and C++. Given all of the money put into Ada embedded stuff (and CECOM once had a nice set of reports on Ada and real time that has never been well distributed), this is not an impressive showing. At the trade show, things are not much better. There are about 90 booths at the show. Of these, we have the following Ada connections, good and bad: good ALSYS - will be displaying Ada stuff as do their ads +1 AdaIC - will be displaying general Ada stuff +1 Tartan - also consistent pushers of Ada +1 Huntsville Microsystems - have a product that supports Ada, doesn't sell much and probably won't be pushed, but at least it is something. +.25 bad DDC-I - leading real time Ada company selling C++ operating system library? -1 Intermetrics Microsystems - will be selling C development tools which they also advertise -1 IBM - whatever they will have, it won't be Ada, because unlike what they tell the DoD, they tell everyone else that C++ and Smalltalk are the way to go -1 Ready Systems - people somewhat identify these people with Ada real time stuff, from their earlier work, but people also know Ready got out of Ada because there was no profit in it -.25 The net effect? This conference will do little to benefit Ada's image. People will see some of the Ada players pushing Ada, and see other Ada players not pushing Ada, and therefore have one more reason (after high product prices) to avoid considering Ada. This is a public relations mess for Ada. For those going to Tri-Ada, I bet a beer that there will be more real time and embedded product booths at Tri-Ada than at the Embedded Systems Conference. One more way to differentiate between troughers and market exploiters. -- ************************************************************************** Greg Aharonian srctran@world.std.com Source Translation & Optimization 617-489-3727 P.O. Box 404, Belmont, MA 02178