I think I would agree that the goal is not simply to *duplicate* what someone else is doing. I have repeatedly emphasized in this forum that I thought this would be a "Me Too!!!" response that gets us nowhere. However, this is different from saying that the customer is buying a particular *kind* of product and Ada should meet that need. If Ada has available an answer that says "Yeah, here's your basic compiler and you can go searching the net for thousands of disparate tools, bindings, etc." and The Other Guy is saying "Yeah, here's your basic compiler bundled with a whole integrated solution" and everyone is buying The Other Guy, maybe Ada should strive to meet that same class of buyer where he is rather than expect him to come around to liking downloading and integrating for himself? That said, I'd advice (again) that Ada needs to not only meet that expectation, but *exceed* it as well. Look at the top 3 or 4 selling development kits for a given segment and say "Yeah, I can give you all that *and*then*some!*" Ada has a fair amount of "*and*then*some!*" built in - its more reliable and easier to use. If it has the "all that" part and possibly adds some additional tools beyond what The Other Guy has, then you've really got something there. How to get there is the *real* problem! :-) MDC -- Marin David Condic Senior Software Engineer Pace Micro Technology Americas www.pacemicro.com Enabling the digital revolution e-Mail: marin.condic@pacemicro.com Web: http://www.mcondic.com/ "AG" wrote in message news:LH_a7.739$fg7.176384@news.xtra.co.nz... > > "nicolas" wrote in message > news:bmya7.18382$Iu6.4283510@nnrp1.proxad.net... > > "Marin David Condic" a �crit dans > > le message news: 9ke9pa$lks$1@nh.pace.co.uk... > > > So, IMHO, Ada needs to be more "Customer Centered" and offer the users & > > > potential users the kinds of things they are currently buying. > > Well, if you only offer what they are currently buying you aren't going to > pull them > away from what they are currently buying:) I thought the whole point was to > offer > something better. > > > > > I agree. No product, how excellent it is, can afford to forget this > > elementary rule > > If that was true we would still be using stone hammers to hunt wooly > mammothes > (or whatever the plural is for mammoth). After all - that was exactly what > the > customers were buying at the time. > > > >