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From: Ludovic Brenta <ludovic.brenta@insalien.org>
Newsgroups: comp.lang.ada
Subject: Re: No call for Ada (was Re: Announcing new scripting/prototyping
 language)
Date: 03 Apr 2004 21:58:16 +0200
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I would add that, I think the best way to promote Ada is to write "Ada
for Dummies" books and litter bookstores with them.  This, of course,
requires millions of bucks in marketing.  At the same time, there
should be a press campaign in "Joe User's Home PC Magazine" saying
that "Ada in the Entreprise" is the next big thing.  Pointy-haired
managers and apprentice programmers alike read this kind of magazine
religiously.

Combined, these two actions would create the illusion that "everyone
uses Ada".  As Sun and Java, and C++, have demonstrated, this illusion
becomes reality when sufficiently many people believe it.

-- 
Ludovic Brenta.