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From: Lucretia <Lucretia9000@yahoo.co.uk>
Newsgroups: comp.lang.ada
Subject: Re: Advice on selling Ada to a C shop
Date: Tue, 22 Jun 2010 08:00:27 -0700 (PDT)
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Date: 2010-06-22T08:00:27-07:00
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Ask them what they don't like about C and developing in C (via a
questionnaire if necessary), then show them how to do it in Ada,
showing the benefits.

This might help get the point across.

Luke.