Again to use Russ's analogy,

As we keep on saying, C++ didn't become popular because of it's syntax, I've
never seen a C/C++ advertisement campaign that bragged about how clear C is
ever, they pushed for power over clarity, at least in any commercial I've
seen (which weren't that many) in flyers, magazines and others again they
always talked about how powerful they were, bragged about averything else
but the syntax.

Maybe we shouldn't fix the roof leak or the plumbing and instead try to tell
then that with the pile of junk in the front yard, if used wisely, they can
create a  fix for the leak that can be adapted to the plumbing problem as
well?  ;-)

-- 
St�phane Richard
"Ada World" Webmaster
http://www.adaworld.com


"Marin David Condic" <nobody@noplace.com> wrote in message
news:3FB0B57D.6070906@noplace.com...
> There isn't anything wrong with "marketing" per se. It serves a useful
> purpose. But it isn't done by some manager getting into his head that
> "XYZ is what the public will love, so let's make our product have XYZ in
> it..." Marketing is done with research and statistics, among other
> tools. You don't *assume* that your potential customers want XYZ - you
> go find out for sure what they want by asking them.
>
> A fair approach would be to have a survey of some sample set of
> C/C++/Java users who had some familiarity with Ada and ask them if they
> would consider doing their next project in Ada if....... (fill in the
> blank with a number of possible changes) I'd imagine that doing so would
> likely reveal that either they'd not be willing to consider it at all,
> or they'd only consider it if there were such radical surgery on it that
> it basically stopped being Ada.
>
> Guesswork is interesting in a newsgroup, but deadly when trying to make
> major decisions about a product in a business environment. You don't
> guess at what is going to make your existing customers happy. You
> respond to their requests for changes based on the priorities they set.
> You also don't guess about what would attract new business from
> potential customers. You ask them what they'd want in your product and
> try to address the highest priorities they set. To do otherwise will
> have you bankrupt very quickly.
>
> MDC
>
>
> Vinzent 'Gadget' Hoefler wrote:
> >
> > So it seems that a whole bunch of Ada users have a hard time dealing
> > with manager's thinking and talking marketing speech. Oh, not that I
> > would actually miss that. :-P
>
> -- 
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> Marin David Condic
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