From mboxrd@z Thu Jan 1 00:00:00 1970 X-Spam-Checker-Version: SpamAssassin 3.4.4 (2020-01-24) on polar.synack.me X-Spam-Level: *** X-Spam-Status: No, score=3.4 required=5.0 tests=BAYES_50,INVALID_DATE, REPLYTO_WITHOUT_TO_CC autolearn=no autolearn_force=no version=3.4.4 X-Google-Language: ENGLISH,ASCII-7-bit X-Google-Thread: 103376,2a8a4ec5c7e0aa5e X-Google-Attributes: gid103376,public X-Google-ArrivalTime: 1993-03-12 06:15:44 PST Newsgroups: comp.lang.ada Path: sparky!uunet!gatech!howland.reston.ans.net!usc!cs.utexas.edu!natinst.com!news.dell.com!milano!cobweb.mcc.com!breland From: breland@mcc.com (Mark A. Breland) Subject: Re: Marketing Ada Message-ID: <1993Mar12.140219.5705@mcc.com> Sender: news@mcc.com Reply-To: breland@mcc.com Organization: MCC References: <1993Mar11.221401.13805@seas.gwu.edu> Date: Fri, 12 Mar 1993 14:02:19 GMT Date: 1993-03-12T14:02:19+00:00 List-Id: In article 13805@seas.gwu.edu, mfeldman@seas.gwu.edu (Michael Feldman) writes: > >I remain skeptical about whether the industry in general really knows >how to build markets. I fear that the Ada vendors may be all too typical >of defense companies, which even as we speak are tearing their hair out >trying to figure out how to cope in the post-Cold War world (see today's >news for some Clinton-administration discussion of this matter). The >Ada companies perceived their market to be mainly DoD-oriented and >captive and, in their myopia, missed the C++ wave coming and never >built up marketing and sales expertise to break Ada loose from its >defense origins and give it a real life of its own. To carry your analogy further, Mike, several vendors have elected to jump on the new C++ bandwagon rather than propel Ada forward on its own merits. So what we'll soon see are vendors with product lines supporting Ada, C, AND C++. This reactive response is typical of defense contractors (not all mind you), who tend to jump with the latest technology, leaving perfectly good products behind. I fear such an environment will cause Ada to languish in a pitiful pool of ignominy. >There are signs of change, but - without slamming any one company >or individual - I think our skepticism is well-founded and even >constructive. How true. --- Mark A. Breland - Microelectronics and Computer Technology Corporation (MCC) Ada Fault Tolerance | voice: (512) 338-3509 3500 West Balcones Center Drive | FAX: (512) 338-3900 Austin, Texas 78759-6509 USA | internet: breland@mcc.com