From mboxrd@z Thu Jan 1 00:00:00 1970 X-Spam-Checker-Version: SpamAssassin 3.4.5-pre1 (2020-06-20) on ip-172-31-74-118.ec2.internal X-Spam-Level: * X-Spam-Status: No, score=1.3 required=3.0 tests=BAYES_50,SUBJ_ALL_CAPS autolearn=no autolearn_force=no version=3.4.5-pre1 Date: 10 Aug 93 12:00:10 GMT From: psinntp!vitro.com!news@uunet.uu.net (Morris J. Zwick) Subject: Re: ADA IS NOT A FAILURE. Message-ID: <1993Aug10.120010.4814@vitro.com> List-Id: In article willett@cbnewsl.cb.att.com (david.c.willett) writes: > The break-even point I mentioned earlier is the point on the >time vs. unit sales graph where *all* the projected R&D costs would be paid >back. From then on, the product makes a profit. Clearly, the unit price >the market will bear for the product has a great deal to do with where the >break even point ends up. Quite a bit of the "SWAG" part of unit pricing >goes into setting the price the market will bear. Doing the job well requires >a keen understanding of one's potential market. It is in that understanding >of potential markets for small-platform Ada compilers that the Ada vendors >probably missed the boat. Or that, given their risk/reward comfort levels, should not have even opted to ride on any boat. PC software has a far lower comfort level because of the low prices that the market will bear. To be successful, you either must have or must generate a significant market for your product. Could the Ada vendors do that by themselves without risking a pile of money? I doubt it. ___________________________________________________________________ / Morris J. Zwick Internet: mzwick@vitro.com __ / Vitro Corporation Voice: (301) 231-2784 \ / 14000 Georgia Ave. ___________________________ \ / Silver Spring, MD 20906-2972 |"I don't want the world; | * | I just want your half!" | | - They Might Be Giants |