From mboxrd@z Thu Jan 1 00:00:00 1970 X-Spam-Checker-Version: SpamAssassin 3.4.5-pre1 (2020-06-20) on ip-172-31-74-118.ec2.internal X-Spam-Level: X-Spam-Status: No, score=0.8 required=3.0 tests=BAYES_50 autolearn=ham autolearn_force=no version=3.4.5-pre1 Date: 30 Apr 93 14:01:48 GMT From: bu.edu!inmet!dsd!ryer@purdue.edu (Mike Ryer) Subject: Re: Ichbiah's letter to Anderson: Here it is Message-ID: <1993Apr30.140148.11700@inmet.camb.inmet.com> List-Id: Greg complains about Intermetrics not advertising in embedded computer magazines. There is one overwhelming reason for that: we don't have any Ada compilers for commercial embedded chips, just military ones. Perhaps we should, but we invested our money elsewhere for Ada '83. Even if we had Ada compilers for the Intel, Motorola, and similar chips, we wouldn't necessarily advertise in magazines. We run ads for our C compilers to a) inform people that they exist, and b) transmit the message that our products are reputable and popular. We don't expect anyone to choose C over Fortran, Smalltalk, or Ada because they saw a C compiler ad. We don't expect to convince anyone that our product is the best via an ad either. Ads yield little more than "awareness". For Ada, people find out about compilers by checking the validated compiler list. We don't need the "we exist" sort of advertising. The presence of our C compiler ads gives us the "we're reputable" image which carries over to Ada and our other business areas. Have you noticed that the major Ada vendors are reporting greatly increased sales this year? The use of Ada is at an all-time high. Reports of her death are greatly exaggerated. Greg, I agree that more marketing of Ada outside the mandated world is needed. I just don't favor magazine ads for compilers. The videotapes that we'll produce, and the other marketing activities already in progress, plus the availability of GNAT, plus the entry of Ada into the OOP fray, will make a difference. Be patient a little longer, we're going as fast as we can on all of these activities. Mike Ryer Deputy Manager Development Systems Department Intermetrics, Inc.